Bryan Bull is a publicist focusing on independent music, and the many projects that revolve around it. Hailing from Memphis, Tennessee, he’s well-connected in the Nashville scene and has sent many artists to The Machine, including Jars of Clay, The Hawk In Paris, Liza Anne, and Jacob Thomas Jr..
But we’re not talking about those interviews today. Instead, we discuss what independent artists should be doing to promote their careers. Publicity can be a scary concept, but it’s really the only safe bet for being heard in a noisy world. And having a pro, like Bryan, on your side might be worthwhile if you’re looking to expose yourself to new audiences.
Specifically, we dive into how to act when contacting a publicist or media outlet, setting up your own Electronic Press Kit (EPK), and more.